Even More Customers Now Buying Online
As expected, online shopping soared last Christmas converting even more UK customers to the internet as their preferred method of shopping.
55% of UK households are now online*1. In the second quarter of 2005 alone, 71% of our online population shopped online*2. That’s 22 million people in just 3 months. Is it any wonder the big high street stores are panicking?
Take a look at some top benefits of having an online shop:
- 24/7 shopping – Never turn customers away.
- Easy for customers – No traipsing round big shops for hours on weekends.
- Low overheads – Until the orders come pouring in … then you may decide to invest in more staff and website improvements.
- Compete with online rivals – There are thousands of successful companies that exist solely online. Amazon and ebay are two of the famous examples. Don’t let the virtual companies hog all your potential Web customers.
- Faster turnover – People from all over the world can shop day and night. Once your site is established, you’re likely to see a sizable increase in orders.
website and internet report.
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Contact us for a confidential discussion about your e-commerce ideas. Together we can devise your e-marketing strategy … and you can leave the technical bits and bytes entirely to us.
Customers now expect to be able to buy anything they want online. Are you waiting until an online shop is absolutely unavoidable? If so, you’re putting yourselves at a serious disadvantage to your competitors. Those who aren’t selling on the Web now will very soon find themselves left far behind.
For Internet success, there are four essential ingredients:
- A professional website – Your site should be attractive, simple to use and, most importantly, trustworthy.
- Search engine optimisation (SEO) – Search engines drive 80% of website traffic. Our SEO efforts can get you on their all-important first few pages for your keywords.
- Customer service – Same as the real world. Those email enquiries need quick responses. Info should be kept right up-to-date on your website. And all those orders need to go out ASAP.
- Great products and services – No problem. You’ve already got these, right ?
If you intend to sell your products or services online, now is the best time to do it, because tomorrow may be too late.
Contact us to find out more about how e-commerce can boost your company’s profits. Spear Solutions can implement a strong e-commerce strategy for your company within a month
*1 Source: National Statistics http://www.statistics.gov.uk
*2 Source: Forrester http://www.forrester.com
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